Sweaty Betty: Social (Always on)
Roles:
Art direction: Juwad Malik
3D Modeling: Juwad Malik
Animation: Juwad Malik
Graphic Design: Juwad Malik
Roles:
Art direction: Juwad Malik
3D Modeling: Juwad Malik
Animation: Juwad Malik
Graphic Design: Juwad Malik
The everyday grind of performance media marketing and targeted ads, both motion and graphic.
Sweaty Betty: 3D/AI Brand moments
Roles:
Art direction: Various, Hannah Dormer, Amelia Ord, Vijesh Sonigra
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik
Roles:
Art direction: Various, Hannah Dormer, Amelia Ord, Vijesh Sonigra
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik
Various sweaty betty brand moment animations, that were used with sales, valentine day, insiders week, and other key brand moments
Sweaty Betty: Creative Automation
Roles:
Art direction: Vijesh Sonigra
Graphic/Automation: Juwad Malik
Roles:
Art direction: Vijesh Sonigra
Graphic/Automation: Juwad Malik
Sweaty Betty used to create all of their assets to scale by hand. This would be a long and lengthy process. However using my knowledge of automation I was able to introduce a faster workflow to them reducing the amount of time the work took and producing over 200+ assets in a single day
Sweaty Betty: 3D Femtech
Roles:
Art direction: Amelia Ord/Juwad Malik
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik
Roles:
Art direction: Amelia Ord/Juwad Malik
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik
Sweaty Betty in collaboration with Hertility to release a new collection forcusing on key points in women's health from. incontinence, to menopause and maternity, the 3D animation served as a technical breakdown for the incontinence leggings to show how they keep you protected. Displayed in stores, on site and across socials
