Juwad Malik - Sweaty Betty

Sweaty Betty: Social (Always on)
Roles:
Art direction: Juwad Malik
3D Modeling: Juwad Malik
Animation: Juwad Malik
Graphic Design: Juwad Malik

The everyday grind of performance media marketing and targeted ads, both motion and graphic.

Sweaty Betty: 3D/AI Brand moments
Roles:
Art direction: Various, Hannah Dormer, Amelia Ord, Vijesh Sonigra
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik

Various sweaty betty brand moment animations, that were used with sales, valentine day, insiders week, and other key brand moments

Sweaty Betty: Creative Automation
Roles:
Art direction: Vijesh Sonigra
Graphic/Automation: Juwad Malik

Sweaty Betty used to create all of their assets to scale by hand. This would be a long and lengthy process. However using my knowledge of automation I was able to introduce a faster workflow to them reducing the amount of time the work took and producing over 200+ assets in a single day

Sweaty Betty: 3D Femtech
Roles:
Art direction: Amelia Ord/Juwad Malik
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik

Sweaty Betty in collaboration with Hertility to release a new collection forcusing on key points in women's health from. incontinence, to menopause and maternity, the 3D animation served as a technical breakdown for the incontinence leggings to show how they keep you protected. Displayed in stores, on site and across socials

Storyboards, style frames and animatics produced and pitched for the femtech animation

Sweaty Betty: Insiders Brand development
Roles:
Art direction: Juwad Malik

Developing new guidelines and look for the Sweaty Betty Insiders loyalty programme

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