Sweaty Betty: 3D Femtech
Art direction: Amelia Ord & Juwad Malik
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik
Sweaty Betty, in collaboration with Hertility is releasing a new collection focusing on key points in women's health. From incontinence to menopause and maternity, the 3D animation served as a technical breakdown to showcase the leggings and allow people to understand how they keep you protected. Displayed in stores, online and across socials. I developed the 3D animation alongside Amelia who created the overall look and feel for the Femtech brand. Showcasing my process to key stakeholders throughout
Art direction: Amelia Ord & Juwad Malik
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik
Sweaty Betty, in collaboration with Hertility is releasing a new collection focusing on key points in women's health. From incontinence to menopause and maternity, the 3D animation served as a technical breakdown to showcase the leggings and allow people to understand how they keep you protected. Displayed in stores, online and across socials. I developed the 3D animation alongside Amelia who created the overall look and feel for the Femtech brand. Showcasing my process to key stakeholders throughout
Sweaty Betty: Insiders Brand Development
Art direction: Juwad Malik
Graphic Design: Juwad Malik
Developing new guidelines and visual showcases for the Sweaty Betty Insiders loyalty scheme.
The loyalty scheme was left undeveloped, so I proposed some new guidelines with a refreshed look and feel.
This helped to align it back with the brand's modern feel, showcasing how the creative would look across multiple touch points.
For the creative, I started by developing a grid system, which helped to give a united feel to all the loyalty elements.
The idea was to highlight sisterhood and the feeling of community to attract more women to the scheme. This was done through the use of imagery and selective copy laid out across the grid.
Art direction: Juwad Malik
Graphic Design: Juwad Malik
Developing new guidelines and visual showcases for the Sweaty Betty Insiders loyalty scheme.
The loyalty scheme was left undeveloped, so I proposed some new guidelines with a refreshed look and feel.
This helped to align it back with the brand's modern feel, showcasing how the creative would look across multiple touch points.
For the creative, I started by developing a grid system, which helped to give a united feel to all the loyalty elements.
The idea was to highlight sisterhood and the feeling of community to attract more women to the scheme. This was done through the use of imagery and selective copy laid out across the grid.
Sweaty Betty: Social
Art direction: Juwad Malik
3D Modeling: Juwad Malik
Animation: Juwad Malik
Graphic Design: Juwad Malik
Find your power: This project was to highlight a new collection of bras that SB was releasing. I wanted to showcase the visual differences between the bras, which led me to create them in 3D, working on the modeling texturing and lighting. I was able to make a replica of the product. These were then used across multiple touchpoints, such as the site, to see an interactive 3D breakdown of the product. The models were then also used in the social campaigns for the release.
Social Motion and Graphic: Creating lots of content for socials, across motion and static, this included developing the composition of the statics.
Sweaty Betty: Creative Automation
Art direction: Vijesh Sonigra
Graphic/Automation: Juwad Malik
Sale: Sweaty Betty used to create all of their assets to scale by hand. This would be a lengthy process. Using my knowledge of automation, I was able to introduce a faster workflow to them, reducing the amount of time the work took and producing over 200+ assets in an hour or two, which would usually take the team several days to complete.
Art direction: Juwad Malik
3D Modeling: Juwad Malik
Animation: Juwad Malik
Graphic Design: Juwad Malik
Find your power: This project was to highlight a new collection of bras that SB was releasing. I wanted to showcase the visual differences between the bras, which led me to create them in 3D, working on the modeling texturing and lighting. I was able to make a replica of the product. These were then used across multiple touchpoints, such as the site, to see an interactive 3D breakdown of the product. The models were then also used in the social campaigns for the release.
Social Motion and Graphic: Creating lots of content for socials, across motion and static, this included developing the composition of the statics.
Sweaty Betty: Creative Automation
Art direction: Vijesh Sonigra
Graphic/Automation: Juwad Malik
Sale: Sweaty Betty used to create all of their assets to scale by hand. This would be a lengthy process. Using my knowledge of automation, I was able to introduce a faster workflow to them, reducing the amount of time the work took and producing over 200+ assets in an hour or two, which would usually take the team several days to complete.
Sweaty Betty: 3D Brand moments
Art direction: Hannah Dormer, Amelia Ord, Juwad Malik
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik
Valentines day: a 3D animation that I created for SB's emails, using the idea of a gift card to showcase a "love yourself" treat discount that was given around valetines day. The animation had to be simple as it had to fit in the limited file size of an email.
Birthday: Using 3D dynamics to create an animation of balloons inflating for SB's birthday emails. Using close cuts to develop a sense of intrigue to keep the audience captivated.
Insiders: (creative developed by Hannah and Amelia) The idea was to make the loyalty scheme feel like an exclusive festival that only loyal customers were invited to, leaning into the texturing of the bands to give it a realistic paper feel.
Art direction: Hannah Dormer, Amelia Ord, Juwad Malik
3D modelling: Juwad Malik
Texturing: Juwad Malik
Animation: Juwad Malik
Valentines day: a 3D animation that I created for SB's emails, using the idea of a gift card to showcase a "love yourself" treat discount that was given around valetines day. The animation had to be simple as it had to fit in the limited file size of an email.
Birthday: Using 3D dynamics to create an animation of balloons inflating for SB's birthday emails. Using close cuts to develop a sense of intrigue to keep the audience captivated.
Insiders: (creative developed by Hannah and Amelia) The idea was to make the loyalty scheme feel like an exclusive festival that only loyal customers were invited to, leaning into the texturing of the bands to give it a realistic paper feel.
