ICE Benevolent Fund
Art direction: Theo Hicks/Diana Verba
Animation: Juwad Malik
Compositing: Juwad Malik
ICE Benevolent Fund is an insurance company for the construction industry. They wanted an animated video for prospective clients to showcase their offerings as a company.
The art style leans into the LEGO brick as a tool to create a world, I designed the animation style to be playful to keep in theme with the art direction chosen. The lighting and materials created was developed as a way to create shades of the core brand colour 'Construction Yellow'
Art direction: Theo Hicks/Diana Verba
Animation: Juwad Malik
Compositing: Juwad Malik
ICE Benevolent Fund is an insurance company for the construction industry. They wanted an animated video for prospective clients to showcase their offerings as a company.
The art style leans into the LEGO brick as a tool to create a world, I designed the animation style to be playful to keep in theme with the art direction chosen. The lighting and materials created was developed as a way to create shades of the core brand colour 'Construction Yellow'
BDC: Net Zero
Art direction: Olivia Golding
Animation: Juwad Malik
London's iconic BDC (Business Design Centre) animation explaining their plans to be net zero by 2030. The video was created to showcase to future event planners and businesses the BDC's commitment to reaching a net-zero goal. The explainer video has a playful style to help showcase the illustration style that had been developed within the BDC re brand.
Animation: Juwad Malik
London's iconic BDC (Business Design Centre) animation explaining their plans to be net zero by 2030. The video was created to showcase to future event planners and businesses the BDC's commitment to reaching a net-zero goal. The explainer video has a playful style to help showcase the illustration style that had been developed within the BDC re brand.
Shift: Brand Film
Art direction: Olivia Golding
2D character animation: Vontesse Betson
Motion graphics and compositing: Juwad Malik
Footage: Shift production.
A new brand film for SHIFT, a production company, that wanted to showcase its skills. The tracked motion graphics element was created to help the world feel alive, used as a visual metaphor for how they can make their clients stand out.
Art direction: Olivia Golding
2D character animation: Vontesse Betson
Motion graphics and compositing: Juwad Malik
Footage: Shift production.
A new brand film for SHIFT, a production company, that wanted to showcase its skills. The tracked motion graphics element was created to help the world feel alive, used as a visual metaphor for how they can make their clients stand out.
MP Materials: Mining & Magnetic Production
Art direction: Rory Gardner
3D modelling: Rory Gardner & Juwad Malik
Animation: Rory Gardner & Juwad Malik
Compositing: Rory Gardner & Juwad Malik
MP Materials, a US-based mining and magnetics company, has a process explainer video. This animation was developed to showcase the MP's mining process, with several touch points with key stakeholders and engineers to ensure that the video remained as close to accurate as possible.
Art direction: Rory Gardner
3D modelling: Rory Gardner & Juwad Malik
Animation: Rory Gardner & Juwad Malik
Compositing: Rory Gardner & Juwad Malik
MP Materials, a US-based mining and magnetics company, has a process explainer video. This animation was developed to showcase the MP's mining process, with several touch points with key stakeholders and engineers to ensure that the video remained as close to accurate as possible.
