ASOS: Topshop
Art direction: Kristian Soerensen
Animation: Kristian Soerensen, Antonio Cerullo, Juwad Malik
With the development of online retail, TOPSHOP and TOPMAN, now acquired by ASOS (as seen on screen), have become a powerhouse in online clothing retail. To showcase this, the ASOS team launched a new campaign for the classic Topshop jeans collection, to showcase the wide variety now available on ASOS, in line with their brand colours, the concept was developed by Kristian Soerensen, while Antonio and I rotoscoped the performers out to integrate into the open world with text keeping the text animation dynamic to go with the fast pace feel of the animation.
Art direction: Kristian Soerensen
Animation: Kristian Soerensen, Antonio Cerullo, Juwad Malik
With the development of online retail, TOPSHOP and TOPMAN, now acquired by ASOS (as seen on screen), have become a powerhouse in online clothing retail. To showcase this, the ASOS team launched a new campaign for the classic Topshop jeans collection, to showcase the wide variety now available on ASOS, in line with their brand colours, the concept was developed by Kristian Soerensen, while Antonio and I rotoscoped the performers out to integrate into the open world with text keeping the text animation dynamic to go with the fast pace feel of the animation.
Just Eat: Rainbow ribbon.
Concept: James Assock
3D Modelling: Juwad Malik & Jay Thompson
Animation: Juwad Malik, Jay Thompson & James Assock
Texturing and Lighting: Juwad Malik & Jay Thompson
Compositing: Jay Thompson
A Just Eat campaign that explored the use of their signature rainbow as a path of delivery to create a magical world of Just Eat.
Using 3D to help push and achieve the idea, it quickly became a client favourite. pushing the development by Macaan, showcasing a rainbow trail behind the driver. Using Cinema 4D to create the motion piece, we used this method as it would help us to develop the most premium look and look more polished and developed
Concept: James Assock
3D Modelling: Juwad Malik & Jay Thompson
Animation: Juwad Malik, Jay Thompson & James Assock
Texturing and Lighting: Juwad Malik & Jay Thompson
Compositing: Jay Thompson
A Just Eat campaign that explored the use of their signature rainbow as a path of delivery to create a magical world of Just Eat.
Using 3D to help push and achieve the idea, it quickly became a client favourite. pushing the development by Macaan, showcasing a rainbow trail behind the driver. Using Cinema 4D to create the motion piece, we used this method as it would help us to develop the most premium look and look more polished and developed
Studio.One
Animation: Juwad Malik
Studio One is a new media agency that has been born from some of the strongest creatives at AKQA. Developed a desire to always pitch strong creatives. Tasked with animating 4 different storyboards for LinkedIn profiles when new staff join the company, as a unique way to showcase their dedication to creativity.
Animation: Juwad Malik
Studio One is a new media agency that has been born from some of the strongest creatives at AKQA. Developed a desire to always pitch strong creatives. Tasked with animating 4 different storyboards for LinkedIn profiles when new staff join the company, as a unique way to showcase their dedication to creativity.
ASOS: UGG/TikTok Boxing Day sale
UGG Campaign:
Art direction: Juwad Malik
Animation: Juwad Malik
TikTok Boxing Day sale campaign:
Art direction: Oded Shein
Stickers: Oded Shein
Animation: Juwad Malik
Edit: Juwad Malik
(Left) showcasing the collaboration between ASOS and UGG, showing off the cosy feel of UGG. using images from the shoot, and product imagery. Leaning into the UGG brand guidelines to help develop the look
(Right) showing a discount sale for Boxing day using U.G.C content to showcase the creativity of the ASOS community, UGC works far better on a platform like tiktok which was one of the reasons behind the choice of using the creator's content
UGG Campaign:
Art direction: Juwad Malik
Animation: Juwad Malik
TikTok Boxing Day sale campaign:
Art direction: Oded Shein
Stickers: Oded Shein
Animation: Juwad Malik
Edit: Juwad Malik
(Left) showcasing the collaboration between ASOS and UGG, showing off the cosy feel of UGG. using images from the shoot, and product imagery. Leaning into the UGG brand guidelines to help develop the look
(Right) showing a discount sale for Boxing day using U.G.C content to showcase the creativity of the ASOS community, UGC works far better on a platform like tiktok which was one of the reasons behind the choice of using the creator's content
Flow: Creative development
Design: Juwad Malik
Tasked with developing Flow's creative paid media content, I worked on developing a look that was very different from the type of assets they where currently producing.
I wanted to move away from the flat illustrator look as I felt like it cheapened the brand and kept potential new users at a distance. I noticed that there was a lot of strong imagery on their OOH assets from when they first launched and I wanted to help bring this element back as it felt more premium and had more of a personal feel it it.
Design: Juwad Malik
Tasked with developing Flow's creative paid media content, I worked on developing a look that was very different from the type of assets they where currently producing.
I wanted to move away from the flat illustrator look as I felt like it cheapened the brand and kept potential new users at a distance. I noticed that there was a lot of strong imagery on their OOH assets from when they first launched and I wanted to help bring this element back as it felt more premium and had more of a personal feel it it.
