Games (Left)
Rosie's Pig: Apple catch - (Facebook/Instagram)
Design: Juwad Malik
Animation: Juwad Malik
AR Build: Juwad Malik & Ashley Fletcher
Apple Catch is an AR game created to promote a new drink franchise by Westons. Designed to stand out in an increasingly crowded market of colourful cider drinks, the game helped drive engagement and spark buzz around the launch. By blending playful interaction with brand storytelling, it encouraged audiences to connect with the product in a memorable, hands-on way. During the project, I worked on the illustration style to help align it with the rest of the look and feel for the launch, while keeping the animation style fun and playful, like the launch.
Just Eat: Food delivery - (Snapchat)
Design: Juwad Malik
3D Design: Juwad Malik
Animation: Juwad Malik
AR Build: Juwad Malik & Ashley Fletcher
Food Delivery is an AR game developed on Snapchat to support Just Eat’s end-of-year campaign. Inspired by the campaign’s rainbow-road delivery journey, the experience places players in the role of a delivery driver racing to deliver food on time. Designed to boost engagement while reinforcing Just Eat’s fast, fun, and reliable brand personality, the game balances playful mechanics with a clear visual hierarchy. My role focused on 3D modelling and texturing, alongside the design of key UI elements and environments, ensuring the visuals felt cohesive, intuitive, and aligned with the wider campaign look and feel.
Just Eat: Takeaway pick - (Snapchat)
Design: Juwad Malik
3D Design: Juwad Malik
Animation: Juwad Malik
AR Build: Juwad Malik
Takeaway Pick: is a fun, playful AR game and experience that tapped into a trending cultural moment to drive engagement. Light-hearted and social by design, it helped users choose their next takeaway or play with friends to discover what kind of food they are. The experience leaned into humour and shareability to create organic brand interaction.
Fashion (Right)
Ellesse: Be Bold - (TikTok)
AR Build: Juwad Malik
Levi's: Then & Now - (TikTok)
Animation: Juwad Malik
AR Build: Juwad Malik
Rimmel London: London Look - (TikTok)
AR Build: Juwad Malik
Zegna: What Makes A Man? - (Instagram)
Design: Juwad Malik & Simone Giorgetta
Animation: Juwad Malik
AR Build: Juwad Malik & Ashley Fletcher
Ellesse: Be Bold - (TikTok)
AR Build: Juwad Malik
Levi's: Then & Now - (TikTok)
Animation: Juwad Malik
AR Build: Juwad Malik
Rimmel London: London Look - (TikTok)
AR Build: Juwad Malik
Zegna: What Makes A Man? - (Instagram)
Design: Juwad Malik & Simone Giorgetta
Animation: Juwad Malik
AR Build: Juwad Malik & Ashley Fletcher
Various fashion brands were looking to create moments and brand showcases designed specifically for the TikTok Gen Z audience. The approach leaned into how TikTok has reshaped trend culture, shifting the spotlight away from brands as the hero and placing users and creators at the centre instead. Rather than feeling like traditional advertising, the content was designed to exist natively on the platform, blurring the line between entertainment, self-expression, and brand storytelling.
By embracing TikTok’s fast-moving, creator-led ecosystem, these activations allowed consumers to engage with the brands in a way that felt authentic and collaborative. The result was content that felt more like a natural partnership than a hard sell, empowering users to interpret, style, and showcase the brands through their own lens, while still driving cultural relevance, visibility, and organic engagement.
NFT Trading Cards
World Football Live
Texturing: Juwad Malik
Animation: Juwad Malik
Compositing: Juwad Malik
World Football Live is a mobile game that tapped into the boom of the NFT market to give players a greater sense of exclusivity and a deeper connection to the game. The concept centered around limited-edition trading cards for each playable character, with rare characters featuring three “Diamond” tier card designs that unlocked special in-game rewards when owned. An exclusive partnership with football legend Del Piero introduced an additional “Black” tier card, offering even greater rewards and status. The visual design of the cards was developed in line with World Football Live’s established branding, ensuring consistency with the game’s identity while elevating the collectible nature of the experience.
World Football Live
Texturing: Juwad Malik
Animation: Juwad Malik
Compositing: Juwad Malik
World Football Live is a mobile game that tapped into the boom of the NFT market to give players a greater sense of exclusivity and a deeper connection to the game. The concept centered around limited-edition trading cards for each playable character, with rare characters featuring three “Diamond” tier card designs that unlocked special in-game rewards when owned. An exclusive partnership with football legend Del Piero introduced an additional “Black” tier card, offering even greater rewards and status. The visual design of the cards was developed in line with World Football Live’s established branding, ensuring consistency with the game’s identity while elevating the collectible nature of the experience.
Face Lens (Left)
UNIBET: Ascot Races- (Snapchat)
3D design: Juwad Malik & freelancer (horse model)
2D design: Juwad Malik & Steffan Håpnes
AR Build: Juwad Malik
Ascot Races: For Ascot Races, Unibet wanted to showcase their global involvement with the event by creating a four-part selfie lens that allowed users to “dress up” as a gentleman, lady, jockey, or even a horse. The experience leaned into humour and self-expression, adding a playful layer for those attending the races while encouraging sharing and engagement in a way that felt light-hearted and culturally relevant.
TWITCH: Streamers (Grok & Djari) - (Snapchat)
2D design: Juwad Malik & James Assock
3D design: Juwad Malik & Oded Shein
Animation: Juwad Malik
AR Build: Juwad Malik & Ashley Fletcher
Streamers: Twitch partnered with two highly popular streamers on the platform to develop custom AR lenses that could be shared across another social platform. The aim was to raise awareness of their profiles while extending their personalities beyond Twitch itself, helping to build stronger personal brands and reach new audiences through creator-led, native-feeling content.
Spotify: Glastonbury - (Snapchat)
3D design: Juwad Malik & Oded Shein (Crown)
AR Build: Juwad Malik
Glastonbury: As one of the world’s most iconic music festivals, Glastonbury wouldn’t have felt complete without the involvement of the leading music streaming platform. Creative activations were designed to build excitement around the event, raise awareness, and help audiences get into the festival mindset, connecting music fans to the experience before they even arrived
Sponsored (Right)
Just Eat/Greggs: Sausage roll- (Snapchat)
2D design: Juwad Malik
Animation: Juwad Malik & Steffan Håpnes
AR Build: Juwad Malik
Just Eat: Love Island 1&2 - (Snapchat)
2D design: Juwad Malik
Animation: Juwad Malik
AR Build: Juwad Malik
Just Eat wanted to promote a selection of its partnerships and sponsorships as part of a wider campaign aimed at driving awareness and increasing engagement. The work focused on translating these collaborations into visually engaging, platform-native experiences that felt consistent with the broader campaign narrative. The designs I developed were inspired by the established look and feel of the campaign, ensuring strong brand alignment while adapting the visuals to suit the format and audience, balancing clarity, energy, and recognisability to help each partnership stand out.
UNIBET: Ascot Races- (Snapchat)
3D design: Juwad Malik & freelancer (horse model)
2D design: Juwad Malik & Steffan Håpnes
AR Build: Juwad Malik
Ascot Races: For Ascot Races, Unibet wanted to showcase their global involvement with the event by creating a four-part selfie lens that allowed users to “dress up” as a gentleman, lady, jockey, or even a horse. The experience leaned into humour and self-expression, adding a playful layer for those attending the races while encouraging sharing and engagement in a way that felt light-hearted and culturally relevant.
TWITCH: Streamers (Grok & Djari) - (Snapchat)
2D design: Juwad Malik & James Assock
3D design: Juwad Malik & Oded Shein
Animation: Juwad Malik
AR Build: Juwad Malik & Ashley Fletcher
Streamers: Twitch partnered with two highly popular streamers on the platform to develop custom AR lenses that could be shared across another social platform. The aim was to raise awareness of their profiles while extending their personalities beyond Twitch itself, helping to build stronger personal brands and reach new audiences through creator-led, native-feeling content.
Spotify: Glastonbury - (Snapchat)
3D design: Juwad Malik & Oded Shein (Crown)
AR Build: Juwad Malik
Glastonbury: As one of the world’s most iconic music festivals, Glastonbury wouldn’t have felt complete without the involvement of the leading music streaming platform. Creative activations were designed to build excitement around the event, raise awareness, and help audiences get into the festival mindset, connecting music fans to the experience before they even arrived
Sponsored (Right)
Just Eat/Greggs: Sausage roll- (Snapchat)
2D design: Juwad Malik
Animation: Juwad Malik & Steffan Håpnes
AR Build: Juwad Malik
Just Eat: Love Island 1&2 - (Snapchat)
2D design: Juwad Malik
Animation: Juwad Malik
AR Build: Juwad Malik
Just Eat wanted to promote a selection of its partnerships and sponsorships as part of a wider campaign aimed at driving awareness and increasing engagement. The work focused on translating these collaborations into visually engaging, platform-native experiences that felt consistent with the broader campaign narrative. The designs I developed were inspired by the established look and feel of the campaign, ensuring strong brand alignment while adapting the visuals to suit the format and audience, balancing clarity, energy, and recognisability to help each partnership stand out.
NFT Trading cards
A-Series/One Football Football: Top Moments
Animation: Juwad Malik
Compositing: Juwad Malik
In partnership with OneFootball, A-Series set out to create NFT trading cards that captured the most iconic moments from their matches, allowing fans to own standout goals and saves from their favourite teams. Each card showcased the scoring player, a clip of the moment, and key match details, including the line-up. While the initial concept was developed by OneFootball, I evolved the design further by introducing a rotating card system that revealed different layers of information, helping the card feel more dynamic, alive, and inherently digital, elevating it beyond the limitations of traditional trading cards.
A-Series/One Football Football: Top Moments
Animation: Juwad Malik
Compositing: Juwad Malik
In partnership with OneFootball, A-Series set out to create NFT trading cards that captured the most iconic moments from their matches, allowing fans to own standout goals and saves from their favourite teams. Each card showcased the scoring player, a clip of the moment, and key match details, including the line-up. While the initial concept was developed by OneFootball, I evolved the design further by introducing a rotating card system that revealed different layers of information, helping the card feel more dynamic, alive, and inherently digital, elevating it beyond the limitations of traditional trading cards.
Events (Left)
Spotify: Notting Hill Carnival - (Snapchat)
3D design: Juwad Malik & Thomas Groves
2D design: Juwad Malik & Steffan Håpnes
Animation: Juwad Malik & Thomas Groves
AR Build: Juwad Malik
Notting Hill Carnival: To promote the annual Notting Hill Carnival in London, Spotify commissioned an AR face and world lens that paid homage to both the festival's modern aesthetics and the iconic sound systems the carnival is known for. The design blended contemporary visual language with cultural references rooted in the event’s history, creating an experience that felt celebratory and authentic. Developed during the COVID pandemic, the lens was intended to recreate a sense of familiarity and shared atmosphere, using design and mood to help audiences reconnect with the spirit of the carnival from anywhere.
M&S: Xmas(campaign) - (Instagram/Facebook)
2D design: Juwad Malik
3D design: Juwad Malik
Animation: Juwad Malik
AR Build: Juwad Malik
XMAS: Christmas is a key moment for M&S, and as part of their annual festive campaign, they wanted to bring people into the holiday spirit through a magical AR tree experience. A core challenge of this project was working within a strict 4MB file size limit, which required leaning into old-school game design techniques for modelling and texturing. By simplifying geometry and using efficient textures for elements like snow, the final design balanced technical constraints with visual warmth, turning the limitation into a creative opportunity.
Interaction (Right)
TGI Fridays: Cocktail selector- (Web)
3D design: Juwad Malik & Thomas Groves
2D design: Juwad Malik & James Assock
Animation: Juwad Malik
AR Build: Juwad Malik & Callum Fowler
To promote its cocktail range, TGI Fridays wanted to create an interactive AR lens that allowed customers to select different tastes or moods and discover which drink suited them best. The design leaned heavily into the brand’s established guidelines, with cocktail ingredients illustrated in the style of enamel pins, a visual cue closely associated with the American diner aesthetic found in-store and worn by staff. This approach helped create an experience that felt playful, recognisable, and deeply rooted in the brand’s personality, while encouraging exploration and engagement.
Middlesex University: Prospectus - (Web)
2D design: Juwad Malik
3D design: Juwad Malik
Animation: Juwad Malik
AR Build: Juwad Malik & Callum Fowler
The prospectus was designed to showcase the university, highlighting student life and the career pathways it could help students achieve. The creative concept focused on recreating iconic locations around the campus, giving prospective students a sense of familiarity with the buildings and environment before arriving. Primarily aimed at international students, the design style was influenced by the university’s brand identity and the visual language of the UK Underground, using simple colours and clear forms for textures to create a bold, accessible, and easily recognisable system.
Spotify: Notting Hill Carnival - (Snapchat)
3D design: Juwad Malik & Thomas Groves
2D design: Juwad Malik & Steffan Håpnes
Animation: Juwad Malik & Thomas Groves
AR Build: Juwad Malik
Notting Hill Carnival: To promote the annual Notting Hill Carnival in London, Spotify commissioned an AR face and world lens that paid homage to both the festival's modern aesthetics and the iconic sound systems the carnival is known for. The design blended contemporary visual language with cultural references rooted in the event’s history, creating an experience that felt celebratory and authentic. Developed during the COVID pandemic, the lens was intended to recreate a sense of familiarity and shared atmosphere, using design and mood to help audiences reconnect with the spirit of the carnival from anywhere.
M&S: Xmas(campaign) - (Instagram/Facebook)
2D design: Juwad Malik
3D design: Juwad Malik
Animation: Juwad Malik
AR Build: Juwad Malik
XMAS: Christmas is a key moment for M&S, and as part of their annual festive campaign, they wanted to bring people into the holiday spirit through a magical AR tree experience. A core challenge of this project was working within a strict 4MB file size limit, which required leaning into old-school game design techniques for modelling and texturing. By simplifying geometry and using efficient textures for elements like snow, the final design balanced technical constraints with visual warmth, turning the limitation into a creative opportunity.
Interaction (Right)
TGI Fridays: Cocktail selector- (Web)
3D design: Juwad Malik & Thomas Groves
2D design: Juwad Malik & James Assock
Animation: Juwad Malik
AR Build: Juwad Malik & Callum Fowler
To promote its cocktail range, TGI Fridays wanted to create an interactive AR lens that allowed customers to select different tastes or moods and discover which drink suited them best. The design leaned heavily into the brand’s established guidelines, with cocktail ingredients illustrated in the style of enamel pins, a visual cue closely associated with the American diner aesthetic found in-store and worn by staff. This approach helped create an experience that felt playful, recognisable, and deeply rooted in the brand’s personality, while encouraging exploration and engagement.
Middlesex University: Prospectus - (Web)
2D design: Juwad Malik
3D design: Juwad Malik
Animation: Juwad Malik
AR Build: Juwad Malik & Callum Fowler
The prospectus was designed to showcase the university, highlighting student life and the career pathways it could help students achieve. The creative concept focused on recreating iconic locations around the campus, giving prospective students a sense of familiarity with the buildings and environment before arriving. Primarily aimed at international students, the design style was influenced by the university’s brand identity and the visual language of the UK Underground, using simple colours and clear forms for textures to create a bold, accessible, and easily recognisable system.
