EA APP DEVELOPMENT
Graphic design: Juwad Malik
Icons/Thumbnails: The EA Sports app is designed to mimic news, sports, and social media apps. As part of this, there are several key branding elements that needed exploration and development to help elevate the app. I created a look and feel for our thumbnails and icons to help make the app feel more consistent within the EA branding world
Graphic design: Juwad Malik
Icons/Thumbnails: The EA Sports app is designed to mimic news, sports, and social media apps. As part of this, there are several key branding elements that needed exploration and development to help elevate the app. I created a look and feel for our thumbnails and icons to help make the app feel more consistent within the EA branding world
EA APP home page
Initial Thumbnail development
Thumbnails for feature partners
Icon devenlopment
Guidelines and build help on icons and thumbnails
Team of the week feature thumbnail
The Drop feature thumbnail
The Lobby feature thumbnail
Build: Juwad Malik
Over time, it became clear that the app was receiving many creative requests, and the motion team lost sight of what was live and where it lived. As a solution, I created a live catalogue of our current graphics that were in use, archiving everything that was no longer in use. From this point, we were able to showcase the look of the graphic, its intended use, name and where the team could find it. helping to reduce the requests the team had and showcasing active or archived graphics that could be built on.
Templates
Graphics: Juwad Malik
Motion: Juwad Malik
For the app 'always on' story moments, we needed a series of graphics that the publishing team could use. This would be a mix of graphic design slates, motion design edits and mogrts. The idea was to supply good content that would be easy to replace and create
Graphics: Juwad Malik
Motion: Juwad Malik
For the app 'always on' story moments, we needed a series of graphics that the publishing team could use. This would be a mix of graphic design slates, motion design edits and mogrts. The idea was to supply good content that would be easy to replace and create
3D FUT card showcase
League table template created to be really quick edits in photoshop
Player highlight created in c4d and AE
Team Badge reveal created in C4D
Features:
Motion Design: Juwad Malik
EA wanted to deliver hero content that would stand out from the usual 'always on' world. This was our chance to show off some more immersive motion design; each feature would have its own theme, which we would develop to then create custom graphics and motion pieces for.
Motion Design: Juwad Malik
EA wanted to deliver hero content that would stand out from the usual 'always on' world. This was our chance to show off some more immersive motion design; each feature would have its own theme, which we would develop to then create custom graphics and motion pieces for.
